Pemberdayaan UMKM melalui Inovasi Marketing berbasis Teknologi Informasi

Pondok Pesantren Asy-Syifa' Muhammadiyah (PPAM) in Yogyakarta established several Micro, Small and Medium Enterprises (MSMEs) including production units of tempeh, mineral water, coffee, donut. The main obstacle experienced by the MSMEs is traditional marketing system which limits sales products. current program aimed to assist adoption information technology, especially techniques using social media e-commerce. activities included discussions with owners, socialization techniques, creating accounts, making product catalogs, evaluation. In general, all could be carried out as targeted. After participating this program, MSME owners at PPAM are able use e-commerce increase sales.